Beijing 2008 Supplier Sponsorship Program officially launched、BOCOG holds New Year's reception
Beijing 2008 Supplier Sponsorship Program officially launched
(BEIJING, Dec. 12, 2005) The Beijing Organizing Committee for the Games of the XXIX Olympiad (
BOCOG) officially released the Beijing 2008 Supplier Sponsorship Program here this afternoon, marking the third phase of its sponsorship program.
"Beijing 2008 Supplier Sponsorship Program is an important component of Beijing Olympic Games Marking Program," said Wang Wei, BOCOG executive vice-president and secretary-general, at a press conference held for the release of the program.
Wang expressed hopes that companies shall take advantage of this precious opportunity and actively participate in the program. He further pointed out that this could enable business community to make new contributions to the success of the Beijing Games, and enhance the value of their brands, promote efficiency, and create environment for further development.
The 2008 Beijing Olympic Marketing Plan consists of the Sponsorship Program, the Licensing Program, and the Ticketing Program. The Supplier Sponsorship Program launched today is the third tier of the Sponsorship Program. The suppliership includes exclusive suppliers and suppliers. The former enjoys exclusive Olympic marketing rights within their designated product/service category, while two or more suppliers in the same or similar product/service category can enjoy co-exclusive Olympic marketing rights.
Yuan Bin, director of BOCOG Marketing Department, said that suppliers would enjoy a rights and benefits package in return for their contributions to the Games, including the use of Beijing 2008 Olympic Games and Chinese Olympic Committee (COC) marks in marketing activities, as well as Supplier designations of Beijing 2008 Olympic Games, COC, and Chinese Olympic teams.
"Suppliers are entitled to conduct Olympic Marketing activities in the context of their respective product categories, and their products and services would be used in the Beijing Olympic Games. Besides, suppliers are granted hospitality package and honorary treatment including Olympic Torch Relay bearer slots, tickets for the Opening/Closing ceremonies and competitions, accreditations, transportation and accommodation, etc." Yuan added.
BOCOG will run recognition and anti-ambush programs to protect and promote the interests of Suppliers.
In order to successfully carry out the program, BOCOG has conducted extensive marketing research across a wide range of the industries. They are: ticketing services, building materials, newspaper and magazine, office equipment, paper products, furniture, gas appliances, office supplies, publishing and printing services, convenient food, chocolate, candies, wine, tyre, language training services, sports equipment, gym equipment etc. Apart from the above-mentioned categories, companies in other industries, whose products and services could satisfy Beijing Games' needs and do not conflict with existing sponsors' product categories, could also become Suppliers of the Games.
From:www.beijing2008.com
BOCOG holds New Year's reception
Scene of New Year's reception. |
(Beijing, December 12) - The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) held a New Year's reception for press officers of embassies of foreign countries and overseas journalists at Peking Hotel on December 12, 2005.
Extending cordial greetings to the guests, BOCOG Executive Vice-President Jiang Xiaoyu said 2006 is the year when organizers of the Beijing Olympiad have to tackle the most difficult problems in the preparatory work for the Games, and is the year when focus of the preparatory work has to shift to Games-time operations. The Olympic preparations will be in full swing and will further move forward. BOCOG will be guided by the concept of scientific development to strive for a high-level Olympiad with distinguishing features.
Jiang said BOCOG will increase exchanges and cooperation with foreign embassies and overseas media, and is ready to provide timely, considerate and convenient assistance and services to overseas journalists in their news coverage of the Games.
The guests at the reception included representatives of over 50 embassies and part of overseas media. Present were also Long Xinmin, vice-secretary of the Beijing Municipal Committee of the Communist Party of China (CPC), and Zhangmao, Vice mayor of Beijing and BOCOG executive vice- president.
Since the set-up of the Beijing Olympic Press Center a year ago, a total of 38 press conferences have been organized with over 2000 attendees. Overseas journalists who have visited or covered BOCOG's Olympic preparations amount to more than 800.
A toast to success. |
Jiang Xiaoyu addresses the guests. |
Long Xinmin (first right), Zhang Mao (second right), Jiang Xiaoyu (third right) in conversation with a guest. |
From:www.beijing2008.com